Hi everyone! I hope you’re all well.
I thought I’d do a bit of a different post this week…basically, my advice for running a business when you’re a young woman, starting a business up, and stepping into that whole other world.
Let me start by saying I don’t think I’m some big shot business woman; I don’t really have a clue what I’m doing either, but I’m learning, and in over 3 years my blog has slowly become my career, I’ve learnt the odd thing, that might be helpful to any of you reading this who are in the same boat.
Don’t Take Sh*t
I’m starting it on this, because it’s necessary – don’t take any of it. You want to remain professional at all times, wherever possible, but if there’s one thing I’ve learnt in nearly 3 and a half years, it’s that a lot of people, especially when they know you’re a young woman, really try and take the p*ss out of you. Rude brands/PRs even company owners. People owing you money and disappearing off the face of the earth. Expecting you to give them the world for nothing. This is your business and your livelihood, and don’t let people who are just out to take advantage of you mess that up for you. When you’re running things completely on your own, it can be quite scary having to deal with people, go to meetings alone and all that jazz…but you can do it, you’ve got this far, and you need to just hold your head high and think ‘F*ck it’.
Be Your Biggest Fan & Your Biggest Critic
I’m my own biggest fan – there I’ve said it. I’m my biggest supporter, I cheer myself on, I give myself a bloody big well done when I’ve achieved something, and I treat myself when I know I deserve it. However, I’m also my biggest critic – maybe a bit too big of a critic sometimes, but it’s best it comes from yourself than someone else. Know when something could’ve been done better, but always pat yourself on the back when you’ve done something great; because you deserve it.
Bills Have Got To Be Paid
This is more related to being a blogger, but you can apply it to yourself where you can; everyone’s got to make meets end. When you create content for a living, the requests you get from people are just dire.
As a blogger, getting sent lovely things for free is such an amazing feeling; you’re being sent presents from brands who think that you’re good at what you do, and it’s a great feeling. Some brands don’t have a budget for sponsored content or to pay you for your work, and that’s fine. However sometimes, you will get people who try and take advantage, and want you to do hours and hours worth of work for free; not even sending you a product to review, they just want you to take their word for it, which is something I would never do. If I’m writing about your product, I’m trying it for myself, so that I can give an honest review!
A few times now I have had the same company with an annual turnover of 400 million try to get me to create a whole load of content for them, for free, and say they have no budget. I am a one woman band, trying to make a living; BYE FELICIA.
Don’t Be Afraid To Say No
Whatever it is you’re saying no to, if it doesn’t sit right with you, then be strong in your response. You don’t have to do anything you don’t want to do when it’s your business.
A lot of bloggers, myself included, get emails from these overseas PR agencies asking if they can just publish an article on your blog and pay you for it; I don’t think anyone has ever accepted this offer. They don’t want you to write anything yourself, they just want to send over some random sh*t and get you to post it. Sorry but no. I don’t care how much you are offering to pay me, I am not posting a badly worded article about a bingo website on my blog. Soz.
Don’t Be Tardy
Turn up on time for meetings and events; reply to emails as soon as you can; if you’ve got a Skype call scheduled, do it when promised. Be known as the person who always sticks to arrangements, because if you do have a real reason for being late/cancelling in the future, people will believe you and won’t mind as much.
Keep Track Of Your Finances
I like having a paper copy of everything I’ve had coming in; I have a little notebook that I write down all the payments I’ve received in so that I can work out my tax returns and work out what money is coming in and out. If you can get an accountant then great, but it’s still good to have a hold on things yourself even if you do have a professional doing it for you.
Life Admin Is Important
Setting up a business bank account, writing to do lists, going through your receipts; it’s boring and menial but it’s necessary when you’re running your own little business, whether it’s a blog, an Etsy shop or a café. Be proud of what you do and make sure you’re organised.
Don’t get above your station just because you’ve had a bit of success – remember where you started, and don’t take opportunities or achievements for granted. I am so grateful to work with any brands, to have each and every single one of you following me and reading my ramblings and I’ll never stop being grateful.
Be Proud Of Yourself & Don’t Compare
Whatever you do, do not compare. If I compared my achievements to other YouTubers/bloggers that started 3 years ago, I’d be sitting here crying all day. You’ve got to do you, and be proud of how far you’ve come on your own. Everyone’s going about things differently, and your pace is as good as anyone’s. Always be proud of your achievements, because as I said a few points ago, you’ve got to be your biggest fan, as well as your biggest critic.
I hope that this post proved a little helpful; if you like this kind of thing let me know and I’ll try and do more of them!
All my love BGP xx